Job Description

The Virginia Economic Development Partnership (VEDP) is seeking a Managing Director, Marketing in the Marketing & Communications (M&C) Division to develop and implement marketing strategies to support VEDP’s missions and objectives. The M&C Division manages Virginia’s business brand and builds awareness of the Commonwealth’s advantages. The Managing Director has primary responsibility for and oversight of the development and implementation of VEDP’s annual marketing plan for the Commonwealth; directing advertising programs, website ecosystem management, social media strategy, and other major marketing initiatives; coordinating cross-divisional collaboration efforts related to marketing initiatives; providing primary leadership for up to a 3-person marketing team; and assisting in staff leadership for the M&C Division.

Responsibilities:

Team and Division Leadership

• Provide appropriate staff oversight and performance management; assist the Vice President in the management of the division as required
• Conduct research and analyze data to identify trends, risks, and opportunities, to support strategic decision-making and provide actionable insights to inform growth strategies
• Implement lead tracking strategies to support VEDP’s lead generation strategies, including providing analytics and visitor reports to Business Development Core Group to develop marketing-generated project leads

Strategic Planning

• Oversee the development and implementation of an effective marketing strategy that is updated annually, as well as branding and advertising plans that increase awareness and communicate Virginia’s advantages for business
• Develop and execute an effective budget to optimize resource allocations across marketing efforts based on strategic priorities

Development and Management of Marketing Campaigns

• Effectively execute a marketing program that supports and enhances VEDP’s brand position and outreach marketing programs; specific marketing tactics may include digital marketing, advertising, social media, publications, and direct mail
• Direct activities of VEDP’s third-party marketing firms
• Direct successful web strategies that promote Virginia’s business location advantages
• Lead the development and implementation of Marketing’s CRM strategy to support audience segmentation, target campaigns, and personalized communication, including content tagging, workflows, and automation for email and stakeholder engagement
• Oversee the special high value/visibility marketing projects at the direction of the division Vice President, including engaging with senior executives and government leaders on behalf of the Vice President when necessary

Skills:

• Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills
• Proven history of strategic planning, especially building marketing plans to achieve organizational objectives
• Demonstrated project management capabilities including planning and organizing workflows, managing multiple tasks, with exceptional attention to detail
• Strong relationship management skills and ability to quickly develop trusting working relationships
• Ability to balance progress on medium and long-term projects with short-term deliverables
• Ability to maintain strict confidentiality on sensitive matters
• Ability to work independently as well as collaboratively within a multidisciplinary team environment
• Ability to work well under pressure to meet deadlines and exhibit sound judgment in making decisions

Experience:

• At least ten years of relevant experience in developing and implementing effective marketing, advertising, and branding programs, in positions of progressive responsibility
• At least five years of management experience
• Marketing and project management experience in a local or regional economic development office is preferred
• Understanding of economic development principles and state and local government
• Experience with CRM systems, preferably Salesforce and HubSpot

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

This position may require travel and representing VEDP at multiple functions and events. A valid Virginia driver’s license and passport are required. All candidates must apply through our website . Applicants must submit a resume and cover letter. Salary minimum: $110,000.00. Application deadline: August 15, 2025.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or  [email protected] . TDD 1-800-828-1120.

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