Copywriter Job at EBSCO Industries, Inc., Birmingham, AL

S1lCMnB5NlVyczg0R2FDUXVsakQxbms4WFE9PQ==
  • EBSCO Industries, Inc.
  • Birmingham, AL

Job Description

Headquartered in Birmingham, Alabama, Moultrie ( is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries ( we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

Job Summary

The Copywriter is responsible for developing and maintaining brand-aligned messaging across Moultrie’s marketing and sales materials. This role supports copywriting efforts across packaging, sales materials, digital and print ads, product pages, and more, ensuring consistency across all customer touchpoints. The ideal candidate is a detail-oriented writer who can adapt messaging for different audiences and formats while maintaining the brand’s voice and positioning.

Job Responsibilities

  • Write and edit compelling copy for packaging, sales materials (sell sheets, presentations), print ads, digital ads, merchandising collateral, and Product Detail Pages (PDPs).
  • Develop marketing messaging for landing pages, email campaigns, and social media when needed.
  • Adapt product messaging for different channels while ensuring consistency in voice and positioning.
  • Maintain and refine Moultrie’s brand voice, ensuring alignment across all content.
  • Develop and maintain a copy style guide to streamline messaging across all Moultrie teams.
  • Collaborate with internal teams to ensure messaging consistency across the entire Moultrie ecosystem – from app + digital assets to physical goods.
  • Work closely with Marketing, Sales, Product, and Creative teams to develop copy that supports GTM initiatives.
  • Partner with Sr. Researcher + Head of Marketing Optimization to test messaging and copy through A/B testing or other methods.
  • Refine technical product descriptions for consumer-facing manuals and other inserts.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
  • 3 years of copywriting experience, preferably in consumer products, outdoor industry, or e-commerce.
  • Strong portfolio showcasing experience writing for packaging, advertising, and product marketing.
  • Ability to adapt writing style to different audiences, from retail buyers to end consumers.
  • Experience maintaining and applying brand guidelines across multiple channels.
  • Strong project management skills, with the ability to manage multiple deadlines.
  • Proficiency with Microsoft Office, project management tools (Asana), and basic familiarity with creative tools.

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Job Tags

Work at office, Local area, Remote work,

Similar Jobs

University of Texas at Austin

CFA Data Equity Specialist Job at University of Texas at Austin

CFA Data Equity Specialist Location Hybrid remote in Austin, TX : Job Posting Title: CFA Data Equity Specialist - Hiring Department: Department of Integrative Biology - Position Open To: All Applicants - Weekly Scheduled Hours: 20 - FLSA Status: Exempt - Earliest Start... 

Medix™

Clinical Research Coordinator - 243335 Job at Medix™

**Seeking a Clinical Research Coordinator for a Clinical Research site in Sarasota, FL** The research coordinator is primarily responsible for coordinating research patient visits according to both the ICH-GCP guidelines and the IRB-approved study protocol and/or manual...

Arrow Workforce Solutions

Talent Acquisition Recruiter Job at Arrow Workforce Solutions

 ...We're Hiring! Recruiter for Light Industrial & White Collar Roles Tenure: Full-Time, Permanent Location: Irving, Tx Travel:...  ...someone with a strong background in corporate recruitment or agency staffing who thrives on building client relationships, filling high-impact... 

Epiq Solutions

Staff RF Hardware Design Engineer - Rolling Meadows, IL Job at Epiq Solutions

 ...Epiq Solutions develops cutting-edge software-defined radio (SDR) products and processing solutions to enable spectrum dominance for maritime, land, air, and space domains. With 15 years serving government and commercial enterprise customers and 25K+ devices fielded to... 

A&W Restaurants Inc

Content Marketing Specialist Job at A&W Restaurants Inc

 ...A&W Restaurants Inc. is looking to add a Content Marketing Specialist to the team! Summary The Content Marketing Specialist works closely with the marketing team and other teams within the organization. This individual is responsible for online reputation administration...